ABOUT
William Mazza
I hold multiple positions as a Professor of Creativity, Creative Director, and Art Director, with a vast and diverse background in unconventional creative marketing, advertising, art direction, design, lifestyle, and corporate event planning for renowned international companies. I have had the honor of collaborating with distinguished organizations like the Salvatore Ferragamo company in Florence, where I led a team of 27 talented individuals as their Art Director, responsible for creating below-the-line advertising materials. Additionally, I have served as the Creative Director for international brands such as The Marchese di Frescobaldi wines, Donnafugata wines, Mazzei wines, and various other prestigious clients.
My educational journey took place in the United States, where I refined my skills at the New England School of Art and the School and Museum of Fine Arts, located in Boston, Massachusetts.
Currently, my professional pursuits revolve around providing comprehensive creative direction, art direction, and design services to discerning companies and accomplished professionals. Furthermore, I take pride in my role as a Creative Methodologist and Professor of Critical Thinking and Creative Thinking at Lasell University, where I impart valuable knowledge and foster intellectual growth among my students. As part of my commitment to education, I have founded THINK Academy International, an online educational institution that employs cutting-edge pedagogy and offers an impressive selection of 10 courses. These courses cover essential subjects such as Creative Thinking, Design Thinking, Visual Awareness, and Cognitive Reframing, enabling individuals to enhance their creative and critical thinking abilities.
Driven by a passion for global collaboration and progress, I am actively involved in the process of recruiting strategic partners from diverse regions around the world. Through these partnerships, I aim to forge meaningful alliances that expand the reach of my expertise and educational initiatives, ultimately fostering innovation and development on a global scale.
Extraordinary Experiences
Having spent numerous years residing and working in Italy, I have cultivated a European perspective and an international outlook on design, creative thinking, and unconventional marketing, both in the corporate world and higher education spheres.
I am the inventor of a groundbreaking theory and method called iMAZZiNATiON, which revolutionizes creative thinking. This innovative approach is characterized by deliberately introducing distractions to engage participants, followed by cognitive reframing exercises that involve randomizing and assigning variables. This methodology effectively stimulates creative problem-solving within group dynamics. I have had tremendous success in opening minds through this unique approach, having taught and tested it in Italy, enlightening and expanding the minds of over 1000 students.
As the founder of the THINK Academy, an International Mobile Academy, my focus lies in creative thinking pedagogy, critical thinking processes, polysensory observation and awareness methods, and the implementation of creative concepts for the commercial world.
Currently, my influence extends to various countries including Italy, France, USA, Norway, with upcoming expansions planned for Spain, Mexico and China. I am actively collaborating with esteemed individuals such as Professor Ellen J. Langer and the Psychology Research Lab at Harvard University, as well as Eleanor Tabi Haller-Jorden, President, and CEO of The Paradigm Forum GmbH—a global consultancy, think tank, and workplace innovation center based in Zurich.
I am available to engage in discussions regarding your remarkable future communication or educational projects. Together, we can explore the possibilities and bring your ideas to life!