Would you send out an invitation for a corporate event to 3,000 people, knowing that 2,700 would not be coming?

This was a very courageous, unconventional marketing concept. My creation was a high-end wine event for Luce della Vite owned by Marchesi de’ Frescobaldi wines from Florence, Italy. ...

Continue ReadingWould you send out an invitation for a corporate event to 3,000 people, knowing that 2,700 would not be coming?